I’ve been talking to many Microsoft Office 365 Partners asking them why they almost always avoid the companion email archive migration project. One of the most common answers is: "we just don't have the knowledge of the many email archives and their particular idiosyncrasies; let alone attempt to migrate one of them." This answer baffled me since an archive migration can generate 3-5x the revenue of a single project not to mention, if done correctly, can generate a 90% profit. You may be asking yourself how….? Well, let me explain.